Anyone that surfs the web these days can become easily overwhelmed with the amount of content that can be found on a particular subject. However, if you take the time to dig through this content, you'll probably be surprised that much of this content is repetitious and unoriginal.
Running a digital marketing agency, I pay close attention to what my competition is up to. And, through my extensive research, I've found it to be shocking to see the number of agencies that literally use the same eBooks that HubSpot creates and call them their own. These agencies simply change the cover of these eBooks and deem them to be fresh content for their readers.
Running a digital marketing agency, I pay close attention to what my competition is up to. And, through my extensive research, I've found it to be shocking to see the number of agencies that literally use the same eBooks that HubSpot creates and call them their own. These agencies simply change the cover of these eBooks and deem them to be fresh content for their readers.
As a result, this is creating a vacuum of resources as the same content is shared and re-shared over and over again. This duplicated content quickly becomes stale and less valuable to readers. In fact, many of these reproduced eBooks contain outdated information to begin with.
With that being said, I want to encourage anyone reading this post to play a role in ending eBook redistribution, especially if you want to make your business stand out. There's a simple solution to accomplishing this, and that is creating original content.
Why Create Original Content?
I can not stress enough the importance of creating original content, and not just because it helps boost your Google ranking. Offering your own unique perspective on a topic and sharing evidence to support your viewpoint can help you to make great strides in positioning yourself as an industry expert.
Through my experience, I've found that some of the best ways to create original content is to tell a story from a different point of view, share your opinion (even if it may ruffle some feathers), or to expand on a subject by offering more details.
How Your Business Benefits from Creating Original Content
When you habitually create content that is original and offers real value to your audience, you'll benefit in a multitude of ways.
First and foremost, you'll become a thought leader in your industry. People will turn to you to hear what you have to say. And, because you've established yourself as an authority in your industry, you'll be the first person that they come to when a relevant need arrives.
Creating original content will also help you to build trust with your audience. While much of your competition is likely rewriting content that they find on the web, you'll really stand out by offering something that your audience has never heard or read before.
Along with building trust with your audience by creating original content, you'll also become more credible. In order to create good, authentic content from scratch, you need to know what you're talking about. By covering topics that you understand well, you'll find that it's much easier to create original content that really resonates with your audience. In my opinion (and probably yours, too), trust and credibility go a long way in helping to establish a business as an authority in its industry.
How Original Content Helps with SEO
Certainly, writing for search engines should not be a top priority when creating content, but it shouldn't be ignored. There are many ways that great, original ebook content can benefit your SEO strategy.
When you sit down to write an ebook about a topic that you're incredibly knowledgeable about, you'll naturally incorporate keywords and phrases that your target audience is typing into search queries. You can also use this as an opportunity to cover relevant topics that fewer of your competitors are touching on, which can help your business to rank for additional keywords and drive more traffic your way.
Of course, when you write great content that offers true value to your audience, it's more likely to be shared, especially on social media. While people may be more reluctant to share ebook content that seems to be stale and over-circulated, they do love to share content that offers a new and fresh perspective on a relevant topic. The more shares that your content earns on social media, the higher search engines will rank your content.
Why Do We See So Much eBook Redistribution?
When it comes to ebooks, many people are overwhelmed with the task of writing content that could exceed 3,000 words in length. It's incredibly time consuming and requires extensive research. I think this is why I see so many digital marketers that choose to partner with Hubspot to re-use this agency's wide selection of ebooks.
And this redistribution of content certainly doesn't stop with digital marketing agencies. Your competitors are writing ebooks, too, and I would be willing to bet that much of this content is unoriginal as well.
You would never copy and paste someone else's article to your blog, right? So why should ebooks be any different? You simply can't call yourself an authoritative resource in your industry if all you do is just redistribute the same content.
We take great pride at New York Ave in helping our clients to elevate their businesses through exceptional web development, search strategy, and marketing design. This is why you'll only find original content in our ebook library that addresses these critical aspects of marketing in today's digital age.
Once again, I urge you to avoid the temptation of simply redistributing what has already been said. If you can find a way to create original ebook content that offers a fresh perspective or educates an audience further on a topic, you'll be much more successful with positioning yourself as the trusted "go to" person in your industry.
With that being said, I want to encourage anyone reading this post to play a role in ending eBook redistribution, especially if you want to make your business stand out. There's a simple solution to accomplishing this, and that is creating original content.
Why Create Original Content?
I can not stress enough the importance of creating original content, and not just because it helps boost your Google ranking. Offering your own unique perspective on a topic and sharing evidence to support your viewpoint can help you to make great strides in positioning yourself as an industry expert.
Through my experience, I've found that some of the best ways to create original content is to tell a story from a different point of view, share your opinion (even if it may ruffle some feathers), or to expand on a subject by offering more details.
How Your Business Benefits from Creating Original Content
When you habitually create content that is original and offers real value to your audience, you'll benefit in a multitude of ways.
First and foremost, you'll become a thought leader in your industry. People will turn to you to hear what you have to say. And, because you've established yourself as an authority in your industry, you'll be the first person that they come to when a relevant need arrives.
Creating original content will also help you to build trust with your audience. While much of your competition is likely rewriting content that they find on the web, you'll really stand out by offering something that your audience has never heard or read before.
Along with building trust with your audience by creating original content, you'll also become more credible. In order to create good, authentic content from scratch, you need to know what you're talking about. By covering topics that you understand well, you'll find that it's much easier to create original content that really resonates with your audience. In my opinion (and probably yours, too), trust and credibility go a long way in helping to establish a business as an authority in its industry.
How Original Content Helps with SEO
Certainly, writing for search engines should not be a top priority when creating content, but it shouldn't be ignored. There are many ways that great, original ebook content can benefit your SEO strategy.
When you sit down to write an ebook about a topic that you're incredibly knowledgeable about, you'll naturally incorporate keywords and phrases that your target audience is typing into search queries. You can also use this as an opportunity to cover relevant topics that fewer of your competitors are touching on, which can help your business to rank for additional keywords and drive more traffic your way.
Of course, when you write great content that offers true value to your audience, it's more likely to be shared, especially on social media. While people may be more reluctant to share ebook content that seems to be stale and over-circulated, they do love to share content that offers a new and fresh perspective on a relevant topic. The more shares that your content earns on social media, the higher search engines will rank your content.
Why Do We See So Much eBook Redistribution?
When it comes to ebooks, many people are overwhelmed with the task of writing content that could exceed 3,000 words in length. It's incredibly time consuming and requires extensive research. I think this is why I see so many digital marketers that choose to partner with Hubspot to re-use this agency's wide selection of ebooks.
And this redistribution of content certainly doesn't stop with digital marketing agencies. Your competitors are writing ebooks, too, and I would be willing to bet that much of this content is unoriginal as well.
You would never copy and paste someone else's article to your blog, right? So why should ebooks be any different? You simply can't call yourself an authoritative resource in your industry if all you do is just redistribute the same content.
We take great pride at New York Ave in helping our clients to elevate their businesses through exceptional web development, search strategy, and marketing design. This is why you'll only find original content in our ebook library that addresses these critical aspects of marketing in today's digital age.
Once again, I urge you to avoid the temptation of simply redistributing what has already been said. If you can find a way to create original ebook content that offers a fresh perspective or educates an audience further on a topic, you'll be much more successful with positioning yourself as the trusted "go to" person in your industry.