Corporate culture has always been important, and it's becoming even more critical that you get your company culture right as the modern workplace continues to evolve.

One of the biggest challenges that business owners face is knowing when to raise prices. Most of us are hardworking entrepreneurs that eat, breath, and sleep work. It makes sense that all of the blood, sweat, and tears that we've poured into our business should yield more of a profit over time. But does it really make sense to raise prices if your product hasn't improved?

If you type "inbound marketing agency" or "digital marketing agency" into Google, hundreds of different agencies will appear in the search results. How do you differentiate one agency from another? How can you determine which agencies are authorities in the industry?

When it comes to creating a pay plan for your sales team, there's definitely not a one-size-fits-all solution. Some companies pay a commission based on sales while others pay on a margin. While both of these solutions can be effective, the most important aspect of your pay plan is that it doesn't compromise the integrity or performance of your sales team.

In general, the advertising industry gets all jazzed up when it comes to awards. Yes, a creative agency that boasts a wide array of awards can be very attractive to prospective clients. Awards offer third-party validation that an agency is credible and good at what they do.